Top 5 Emerging K-Beauty Brands to Watch in 2024
Introduction to K-Beauty's Enduring Influence
K-Beauty has been a dominant force in the beauty industry for over two decades. Originating from South Korea, K-Beauty's innovative products and skincare routines have garnered global recognition since their mainstream introduction in 2003. In 2024, the Hallyu wave continues to surge, with new brands and cutting-edge innovations capturing the attention of beauty enthusiasts worldwide. From unique LED scalp-care masks to magnesium-centred micro-dart pimple patches, the landscape of K-Beauty is ever-evolving.
The Global Reach of K-Beauty
K-Beauty's influence is not limited to Korea. With Hallyu-focused stores emerging across Europe and Central America, the global reach of K-Beauty is expanding. Singapore, a hub for beauty aficionados, has also seen a rise in multi-label platforms like K-Sisters, which aim to make indie Korean beauty products more accessible to local consumers. These stores curate products that cater to the unique climate and skincare needs of their regions.
Spotlight on Emerging K-Beauty Brands
Vogue Singapore has curated a list of the most promising new K-Beauty brands for 2024. These brands are set to make waves with their unique products and innovative approaches to beauty and skincare.
Glyf by Jeon Somi
Founder: Jeon Somi, K-Pop soloist
Key Products:
- People Patch: Hydrocolloid pimple patches in quirky shapes, designed to discourage skin picking and promote a positive attitude towards acne.
- Highlighters: Pigment-packed and stored in sleek, egg-shaped compact mirrors.
Glyf embodies Jeon Somi's bold and fun style. The brand's products are not only effective but also come in unique and playful packaging.
Oddtype by Musinsa
Key Products:
- Unseen Blur Tint: Rich, fudgy lip tint.
- So Touchable Water Blush: Dewy, natural blush.
- Unveiled Skin Highlighter: Glow-enhancing highlighter.
Oddtype, the beauty arm of popular Korean fashion store Musinsa, distinguishes itself with modern packaging and color-focused formulas. Launched in 2023, Oddtype has quickly become a favorite among makeup enthusiasts.
Kaine - The Vegan and Eco-conscious Brand
Key Products:
- Chaga Collagen Charging Serum: Boosts complexion vitality.
- Kombu Balancing Ampoule Toner: Balances and soothes the skin.
- Rosemary Relief Gel Cleanser: Gentle yet effective cleanser.
Kaine stands out in the Hallyu skincare scene for its commitment to vegan and eco-friendly products. The brand's name, derived from the Greek word for 'new,' reflects its innovative approach to skincare.
Glow - Effortless Beauty for It-Girls
Key Products:
- Liquid Shimmer Eyeshadows: Easy-to-apply with fingers.
- Blemish Balms: Skin tints that offer coverage and radiance.
- Pot Concealers: Compact and effective concealers.
- Serum-like Sunscreen: Provides skincare benefits beyond sun protection.
Glow caters to Korean it-girls with a range of skincare and makeup products that prioritize ease of application and natural beauty.
Lummir - Celebrity Makeup Artist Favorite
Key Products:
- Various Innovations: Available in Olive Young and used by K-Pop stars like Irene (Red Velvet) and Huh Yun-Jin (Le Sserafim).
Lummir, launched in May this year, has quickly gained popularity among celebrity makeup artists. Its products are known for their efficacy and aesthetic appeal, making them a staple in the beauty routines of many K-Pop stars.
Conclusion
K-Beauty continues to innovate and inspire with new brands and products that cater to diverse beauty needs. Whether you're looking for fun and quirky pimple patches or eco-friendly skincare solutions, these up-and-coming K-Beauty brands are worth watching in 2024.
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